Ottawa Art City: An Augmented Reality Festival

𝗬𝗼𝘂𝗿 𝗽𝗵𝗼𝗻𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘁𝗶𝗰𝗸𝗲𝘁 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝗮𝗳𝗲 & 𝗳𝘂𝘁𝘂𝗿𝗶𝘀𝘁𝗶𝗰 𝗳𝗲𝘀𝘁𝗶𝘃𝗮𝗹
𝗢𝘁𝘁𝗮𝘄𝗮 𝗔𝗿𝘁 𝗖𝗶𝘁𝘆 is a free festival designed to showcase local art via the Hidelight app using Augmented Reality (AR) technology. From July 10 – 18, 2021 and beyond, anyone with an iPhone can engage with artists, and organizations like the Ottawa Art Gallery, The Ottawa School of Art and The City of Ottawa’s Public Art Collection around various locations downtown. It works like Pokemon Go; visitors can explore the neighbourhood while finding and enjoying artwork from the community.
𝗢𝘁𝘁𝗮𝘄𝗮 𝗔𝗿𝘁 𝗖𝗶𝘁𝘆 is being held in response to the situation with COVID 19. Our goal is to highlight Ottawa’s artists and cultural institutions after the past eighteen difficult months. We hope that the festival will expose the technology to Ottawa art enthusiasts and provide an enjoyable diversion for people who would like to engage with culture safely outdoors.
During 𝗢𝘁𝘁𝗮𝘄𝗮 𝗔𝗿𝘁 𝗖𝗶𝘁𝘆, visitors can connect to galleries or shops to support the artists directly. Visitors who would like to support artists will also be able to do so by sending tips from within the app or easily connecting to make a purchase.
𝗢𝘁𝘁𝗮𝘄𝗮 𝗔𝗿𝘁 𝗖𝗶𝘁𝘆 is also hosting a community art event, called the Children’s Commons in Major’s Hill Park. We will upload Children’s drawn or painted self-portraits to the Pokémon Go type Augmented Reality experience. Children and their families can explore the space and search for their art. After 18 months away, the festival is a safe outdoor way to start reconnecting families to the unique art experiences that Ottawa has to offer.
What is Hidelight?
Hidelight is a free new app that will help artists showcase their work while connecting to the local creative scene. It allows people to post and contribute photography, paintings, music/sounds, video and poetry anywhere outdoors, using AR. The AR experience encourages us to bring the art gallery outdoors and helps us reach and interact with new audiences. Artists can also collaborate with other artists to increase their exposure and strengthen the local art community. Creative work will be contributed around Ottawa for people to discover and experience.
We hope to see you outside in July for the festival. For any questions or further information check:

An art festival you can safely attend via Augmented Reality

or reach out to:
hidelight@hidelight.app

Who is it for?

All ages

Tickets : Free

How to get tickets?

Buy online

 

Date: Saturday July 10, 2021 to Sunday July 18, 2021

The event will be live Starting 8:00 AM on July 10, 2021. You can download the app in advance to see the art.

Venue & Address

Downtown Ottawa, 530 Sussex Dr, Ottawa, ON

Wheelchair accessible