Knix, a Canadian brand specializing in intimates and activewear, has opened a pop-up store at Toronto’s Yorkdale Shopping Centre. This marks the company’s 15th store in North America as part of a broader retail expansion plan, which includes opening more than 20 new locations across the U.S. and Canada over the next three years.
Credit: Knix
The 1,800-square-foot store is designed to create an intimate and welcoming atmosphere for shoppers, with a strong focus on customer service.
The layout includes designated sections, or “bars,” for bras, underwear, and activewear, along with a special area for Knix’s teen brand, Kt by Knix. The store also features mannequins in a variety of sizes and skin tones.
In time for the holiday season, Knix is offering a new collection that includes cozy lounge and sleepwear, lace lingerie, and its best-selling bras and leakproof underwear in festive colours and prints. The holiday campaign will feature actress Gabrielle Union as the brand ambassador, with select items available in-store and online. Knix has also introduced customizable shapewear that allows for up to eight different adjustments, catering to diverse body types and holiday fashion needs.
Founded in 2013 by Joanna Griffiths, Knix is known for its leakproof products, which are available in a range of sizes up to 44H.