WestJet has announced that it will be shutting down its low-cost airline, Swoop by the end of October.
Credit: Swoop
The decision was revealed in a press release announcing the WestJet and the Air Line Pilots Association (ALPA) collective bargaining agreement.
Per the news release, WestJet will begin integrating its ultra-low-cost subsidiary, Swoop, into its mainline operations as part of the agreement. This integration process is expected to be completed by the end of October, with Swoop employees transitioning to WestJet.
WestJet says Swoop will continue operating its current network until October 28 to minimize any inconvenience for travellers.
Alexis von Hoensbroech, CEO of the WestJet Group, said, “We continue our strategy toward providing reliable, affordable travel across the WestJet Group, leveraging the valuable experiences and learnings from the Swoop business model. This integration will enhance our ability to serve a broader spectrum of guests. Instead of only 16 aircraft serving the ultra-low-cost market, each aircraft, in our 180-strong fleet, will offer ultra-affordable travel options through to a premium inflight experience.”