Choose To Include: Tim Hortons to Launch Limited-Edition Donut in Support of Special Olympics Programs

Tim Hortons is partnering with Special Olympics Canada to launch a limited-edition fundraiser donut to raise funds for Special Olympics’ daily community sports programs.

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(CNW Group/Tim Hortons

 

Special Olympics Canada is part of an international movement dedicated to enriching the lives of Canadians with intellectual disability through sport.

The donut called Choose To Include will be available at participating Tim Hortons restaurants across Canada starting this Friday and through Sunday. The Choose To Include donut is a chocolate cake ring donut with white fondant, coloured sprinkles and whipped topping. The multi-coloured design was inspired by the themes of diversity and inclusion that are central to the Special Olympics mission. It is available at a cost of $1.69.

Tim Hortons says 100 per cent of proceeds will support Special Olympics Canada.

“The need for funding to help our community prepare for the safe return to sport for Special Olympics athletes and volunteers is urgent,” said Sharon Bollenbach, CEO, Special Olympics Canada. “People with intellectual disabilities have been disproportionately affected by the pandemic and limited access to social and physical activities have played a major role in the challenges our community is facing. Every Choose To Include donut purchased for our cause makes a difference and we look forward to seeing Canadians take part in our movement.”

 

Tim Hortons will also launch a national campaign to promote the Choose To Include Donut featuring Monique Shah of Bradford. Shah was Special Olympics Canada’s athlete of the year for 2020, where she was recognized for her athletic achievements and championing inclusion in sport amongst her teammates.

Tim Hortons has been sponsoring Special Olympics Canada since 2016. In addition to creating the Choose To Include fundraising donut, they are also the lead corporate sponsor of Special Olympics Canada’s youth programs: Active Start, for two- to six-year-olds, and FUNdamentals, for seven- to 12-year-olds.

Recently, Tim Hortons raised more than a million dollars for Indigenous organizations that support residential school survivors by selling Orange-Sprinkled Fundraising Donuts.

Tim Hortons’ Choose To Include Donut

What: Canadians can support Special Olympics Canada by buying a limited-edition Choose To Include Donut at participating Tim Hortons restaurants, with 100 per cent of the proceeds being donated directly to Special Olympics Canada. The partnership is designed to raise both funds and awareness to help empower Special Olympics Canada’s 41,000+ athletes to reach their full potential – in sport and in life.

When: January 28 to 30, 2022

Where: Participating Tim Hortons Restaurants

Cost: $1.69 Plus applicable taxes. Prices may vary by region.

 

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