Kelowna 
IKEA Canada is continuing its affordability push, announcing an additional $50 million investment to reduce prices on more than 550 products this year. This follows last year’s $80 million commitment, which lowered prices on over 1,500 items.
(CNW Group/IKEA Canada Limited Partnership
Price reductions include key items like the BRIMNES chest of three drawers, now $199 (down from $249), the VESTERÖY Queen hybrid mattress, now $399 (previously $499), and the FRÖSET easy chair, now $99 (previously $119).
Smaller essentials like the FÄRGKLAR 18-piece dinnerware set and VARDAGEN glassware pack also saw price cuts, dropping to $39.99 and $9.99, respectively.
A sample list of newly reduced products:
BRIMNES chest of 3 drawers, now $ 199, previously $249
VESTERÖY hybrid mattress, Queen-sized, now $399, previously $499
FRÖSET easy chair, now $99, previously $119
FÄRGKLAR 18-piece dinnerware set, now $39.99, previously $49.99
VARDAGEN 4-pack 15-ounce glass, now $9.99, previously $11.99
Selwyn Crittendon, IKEA Canada’s CEO and Chief Sustainability Officer, highlighted the company’s dedication to providing affordable home solutions, noting, “We remain committed to supporting Canadians with incredible value for money across our range.”
IKEA’s efforts also extend to major household purchases, with kitchens now priced 25% lower than a year ago.
The company’s new advertising campaign, “Actually, it’s IKEA,” will run nationally until April 2025. The campaign humorously mimics high-end lifestyle advertisements, emphasizing IKEA’s focus on making quality design accessible to all.
