If you looking for ‘affordable’ period underwear, then Joe Fresh has added reusable absorbent underwear to their intimates collection.
Credit: Joe Fresh
As per the news release, the underwear, available in two absorbency options – light and heavy – features:
- Four moisture-absorbent layers to keep you comfortable against blood, sweat and urine
- Made with moisture-wicking and anti-microbial fabrication for odor control and staying fresh
- Machine washable
- Tested against chemicals including PFCs, and safe to wear long-term
The light version of the underwear can absorb up to 16 ml of liquid and the heavy version, 32 ml.
As per the Centre for Menstrual Cycle and Ovulation Research (Department of Medicine/ UBC) website, “the usual amount of blood loss per period is 10 to 35 ml” but, it can vary “from a spot to over two cups (540 ml) in one period.” The website also states that a normal-sized sanitary product holds about 5 ml of blood.
To support the launch of this new product, Joe Fresh has partnered with LOVE YOU by Shoppers Drug Mart to help increase accessibility to menstrual products. Joe Fresh will be donating 10,000 pairs of their absorbent underwear and LOVE YOU will be donating an additional $100,000 to Moon Time Sisters, a project of True North Aid. Moon Time Sisters is a collective that helps those who menstruate in remote Indigenous communities across Canada gain access to period products. Since 2017, Moon Time Sisters has helped ship 2 million period products to those in need.
Joe Fresh absorbent underwear is available in a pack of 2 for $29, and in sizes XS-3X online and in stores.