Toronto 
Actor Ryan Reynolds has teamed up with Tim Hortons to roll out a new breakfast item across Canada and the U.S.: the Ryan’s Scrambled Eggs breakfast box.
Credit: CNW Group/Tim Hortons
Now available at participating locations, the meal includes scrambled eggs made from freshly cracked Canadian eggs, hash browns, a choice of sausage crumble or bacon, and a side of Chipotle sauce.
The launch was promoted with a tongue-in-cheek commercial, produced with Reynolds’ marketing company, Maximum Effort. The ad humorously references the kind of backstage requests a celebrity might make—Reynolds asks for his breakfast box, coffee, and a jar of air from Vancouver.
Reynolds described his visit to the Tim Hortons Test Kitchen as a deeply committed act of overindulgence. “I ate an irresponsible amount of eggs,” he admitted.
The collaboration has been in the works for a while and was first teased through Tim Hortons’ social media ahead of the release of Deadpool & Wolverine. According to the company, Reynolds played an active role in shaping the project.
CNW Group/Tim Hortons
Tim Hortons’ Chief Marketing Officer, Hope Bagozzi, said the partnership was a natural fit. “Ryan has been an enthusiastic partner and brought his personal connection to the brand into every step.”
Ryan’s Scrambled Eggs breakfast box starts at $5.29 and comes in a few variations, including Scrambled Eggs, Bacon Scrambled Eggs, Sausage Scrambled Eggs and a double-stacked option with both sausage and bacon.
