As many customers are changing their food habits to become vegetarian/vegan, Wendy’s has started serving The Plantiful™, a plant-based burger crafted in Canada.
Unlike Beyond Meat Burgers which many food chains have introduced like Starbucks’ Beyond Meat, Cheddar and Egg Sandwich , Wendy’s Plantiful™ burgers are made in Canada from imported and domestic ingredients and using Wendy’s in-house recipe.
Lisa Deletroz, Senior Director, Marketing, Wendy’s Canada stated that, “No one does food like Wendy’s, and the idea of offering the same product as other competitors was simply not an option for the Wendy’s Canada team.”
The Plantiful patty is a pea-based protein and comes standard with lettuce, onions, pickles, tomato, mayonnaise, ketchup and a slice of cheese on a premium bun. As with all Wendy’s sandwiches, The Plantiful is made-to-order so customers can customize theirs to include or exclude any ingredients.