10 Reasons to Visit 4th Street Promenade in Edmonton


Credit: Edmonton Tourism

Edmonton is full of unique neighbourhoods to visit – and the 4th Street Promenade has a well-deserved place on that list. Deep in the heart of downtown, the community offers sophistication as an ever-changing destination for tourists and local alike.

  1. Cafes: Casual and cozy cafes such as the plant-based Kb&co (Fox One Tower, 10224 104 Street) or Credo Coffee (10134 104 Street) where they put the focus on the perfect cup are the perfect place to hang.


  2. Shopping: From upscale boutiques like The Helm (10125 104 Street) to shops filled with locally-made gifts like Habitat, etc. (10187 104 Street), you’ll find what you’re looking for.
  3. Fine Dining: Grab your fill of Italian at Corso 32 (10345 Jasper Avenue) or make yourself at home at Cask & Barrel (10041 104 Street). You won’t go hungry while you’re here.


  4. Comfort Food: Looking for something delicious, but familiar? Kelly’s Pub (10156 104 Street) serves up pub fare you can never go wrong with, while Blue Plate Diner (10145 104 Street;) has all the diner classics on the menu.
  5. Historical Buildings: Discover the buildings that downtown Edmonton was built around. The Phillips Building (10169 104 Street) with the original 1913 facade shows where the Warehouse District got its name; The Armstrong Block (10125-10127 104 Street) showcases unique stone detailing.
  6. Events: This community is always bustling! Discover what all the locals are doing on a sunny Saturday or a Friday evening when you explore the promenade and stumble upon the latest happenings. From taste testing events to showcases of local bands, the businesses along the street keep things going.
  7. Wine: Wine lovers unite! Peruse the huge selection at Vue Magazine’s “Best Wine Store” deVine Wine and Spirits (10111 104 Street) or explore new tastes at the wine bar Tzin Wine & Tapas (10115 104 Street).


  8. Rogers Place: Whether it’s an Oilers home game or that concert you’ve been waiting for all year, Rogers Place (10220 104 Street) at the north end of the promenade’s Ice District always has something in the calendar.
  9. Sweet Tooth: Jacek Chocolate Couture (10140 104 Street) turns a chocolate bar into an art form. Their “bean to bar” collection and award-winning chocolates make this a must-visit (and taste) destination.
  10. Neon Sign Museum: The first of its kind in Canada, visit this free, outdoor museum showcasing working neon signs from the city’s past (104 Street and 104 Avenue)

    Photo Credit: Edmonton Tourism

By: Sarah Chestnutt
Sarah Chestnutt is a freelance writer and editor, working in the field for over 10 years. She calls Edmonton, home and loves to share it’s stories.

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