Hamilton 
Events Description
We are so pumped to be bringing back our 8th annual Hamilton I❤︎BEER Festival presented by Cowbell Brewing Co. on Saturday, February 21st, 2026 at the Hamilton Convention Centre. Join us for a fun-filled day or night of beer, cider, and spirits sampling, games and dancing!
➡️ 19+ Event – Please Drink Responsibly
➡️ No refunds on tickets or tokens (Tickets & Tokens are Transferable on Showpass.com)
➡️ This is a 1 day event with 2 sessions
➡️ If you don’t like beer, there are plenty of non-beer options like cider and spirits.
Description
🚨 Early Bird pricing on now, Save 35% for a Limited time! 🚨
We are so pumped to be bringing back our 8th annual Hamilton I❤︎BEER Festival presented by Cowbell Brewing Co. on Saturday, February 21st, 2026 at the Hamilton Convention Centre. Join us for a fun-filled day or night of beer, cider, and spirits sampling, games and dancing!
INFO
➡️ 19+ Event – Please Drink Responsibly
➡️ No refunds on tickets or tokens (Tickets & Tokens are Transferable on Showpass.com)
➡️ This is a 1 day event with 2 sessions
➡️ If you don’t like beer, there are plenty of non-beer options like cider and spirits.
➡️ Designated Driver tickets are available at the door for $10.00 + Tax
EVENT INFO
📍 Location: Hamilton Convention Centre
🗺️ Address: 1 Summers Ln, Hamilton, ON L8P 4Y2
📅 Date: Saturday, February 21st, 2026
🌎 Theme: Drink Local
🕰️ Time: 2 Sessions – 12:00 PM to 5:00 PM and 5:00 PM to 10:00 PM
🧥 Coat Check: Yes ($5.00 near main entrance)
TOKENS
Every I Heart Festival uses a token based system for both food and drink. Digital Tokens can be purchased with your tickets online, can be purchased separately online using this LINK or physically at the event (Cash only at the event).
💵 Token Cost: $2.50 Each – Includes HST
🪙 Tokens are used for both Food and Drink
📏 Beer Sample Size: 5 Ounces
🍺 Most Beer Samples are 1 token (Speciality Beers & Spirits can be more)
🍴Food Ranges from 2 to 6 tokens depending on portion sizes,etc
FEATURES/FUN
Cup rinsing stations • Free water stations • Oktoberfest style seating area • Board game seating area • Beer pong area • 9:00 PM Dance Party • NES Classic • SNES Classic • SEGA Classic • Playstation Classic • Jenga • Battleship • Connect Four • Name Tag Station • Extra Washrooms on the 2nd Floor • People Watching👀 • Hot Sauce Sampling • Beer, cider & spirits Sampling • 10 Food Exhibitors • 18 Drink Exhibitors • Digital Menu Card
HOW MUCH
Tickets:
Description
🚨 Early Bird pricing on now, Save 35% for a Limited time! 🚨
We are so pumped to be bringing back our 8th annual Hamilton I❤︎BEER Festival presented by Cowbell Brewing Co. on Saturday, February 21st, 2026 at the Hamilton Convention Centre. Join us for a fun-filled day or night of beer, cider, and spirits sampling, games and dancing!
INFO
➡️ 19+ Event – Please Drink Responsibly
➡️ No refunds on tickets or tokens (Tickets & Tokens are Transferable on Showpass.com)
➡️ This is a 1 day event with 2 sessions
➡️ If you don’t like beer, there are plenty of non-beer options like cider and spirits.
➡️ Designated Driver tickets are available at the door for $10.00 + Tax
EVENT INFO
📍 Location: Hamilton Convention Centre
🗺️ Address: 1 Summers Ln, Hamilton, ON L8P 4Y2
📅 Date: Saturday, February 21st, 2026
🌎 Theme: Drink Local
🕰️ Time: 2 Sessions – 12:00 PM to 5:00 PM and 5:00 PM to 10:00 PM
🧥 Coat Check: Yes ($5.00 near main entrance)
TOKENS
Every I Heart Festival uses a token based system for both food and drink. Digital Tokens can be purchased with your tickets online, can be purchased separately online using this LINK or physically at the event (Cash only at the event).
💵 Token Cost: $2.50 Each – Includes HST
🪙 Tokens are used for both Food and Drink
📏 Beer Sample Size: 5 Ounces
🍺 Most Beer Samples are 1 token (Speciality Beers & Spirits can be more)
🍴Food Ranges from 2 to 6 tokens depending on portion sizes,etc
2026 DRINK
18 Drink Exhibitors – Official announcement Early Jan 2026
2026 FOOD
12 Food Exhibitors – Official announcement Early Jan 2026
FEATURES/FUN
Cup rinsing stations • Free water stations • Oktoberfest style seating area • Board game seating area • Beer pong area • 9:00 PM Dance Party • NES Classic • SNES Classic • SEGA Classic • Playstation Classic • Jenga • Battleship • Connect Four • Name Tag Station • Extra Washrooms on the 2nd Floor • People Watching👀 • Hot Sauce Sampling • Beer, cider & spirits Sampling • 10 Food Exhibitors • 18 Drink Exhibitors • Digital Menu Card
TICKET INFO
➡️ All General Admission Tickets include admission to the Festival and an official 10-ounce I❤︎BEER sampling cup. Tokens can be purchased online with your ticket or at the festival (Cash Only at the event) at the designated token tent.
🎫 Designated Driver Tickets are $10 + tax at the Door. DD Tickets give you admission to the event but you are not permitted to consume any alcohol at the Festival (If caught consuming alcohol of any kind, you’ll be removed from the venue). Non-alcoholic drinks and food can be purchased using tokens at the local food vendor booths and the snack shack.
🙋 Volunteer prior to or during the event to get FREE Tickets and Tokens. Start times are flexible and the work is pretty easy. [SIGN UP PAGE]
🚨 The Earlier you buy your admission ticket, the cheaper it is. Tickets start at just $12.99 for Session #1 and $16.99 for Session #2 (Plus HST and Ticket Fees) and gradually make their way up to our regular ticket price of $22.99/$26.99 (Plus HST and Ticket Fees).
TICKET PRICING
Session #1 & #2 Ticket Price
🎟️ Early Bird Pricing – $14.99 + Tax & Fee
(Discount Expires Wednesday, January 21st, 2026 @ 11:59 PM)
🎟️ Tier 1 Price – $16.99 + Tax & Fee
(Discount Expires Wednesday, February 11th, 2026 @ 11:59 PM)
🎟️ General Admission – Online Price – $19.99 + Tax & Fee
🎟️ General Admission – Door Price (If Tickets are Still Available) – $24.99 + Tax & Fees
Designated Driver tickets are available at the door for $10.00 + Tax
TICKET INFO
➡️ All General Admission Tickets include admission to the Festival and an official 10-ounce I❤︎BEER sampling cup. Tokens can be purchased online with your ticket or at the festival (Cash Only at the event) at the designated token tent.
🎫 Designated Driver Tickets are $10 + tax at the Door. DD Tickets give you admission to the event but you are not permitted to consume any alcohol at the Festival (If caught consuming alcohol of any kind, you’ll be removed from the venue). Non-alcoholic drinks and food can be purchased using tokens at the local food vendor booths and the snack shack.
🙋 Volunteer prior to or during the event to get FREE Tickets and Tokens. Start times are flexible and the work is pretty easy. [SIGN UP PAGE]
🚨 The Earlier you buy your admission ticket, the cheaper it is. Tickets start at just $12.99 for Session #1 and $16.99 for Session #2 (Plus HST and Ticket Fees) and gradually make their way up to our regular ticket price of $22.99/$26.99 (Plus HST and Ticket Fees).
How to get tickets?
WHEN & WHERE
Date & Time:
Saturday, February 21, 2026 | 12:00 PM to 5:00 PM and 5:00 PM to 10:00 PM
Venue:
Hamilton Convention Centre, 1 Summers Ln, Hamilton
More to Do:
