London 
Events Description
6th annual Hamilton I❤︎BEER Festival presented by Cowbell Brewing Co. on Saturday, March 21st, 2026 at the RBC Place London. Join us for a fun-filled day or night of beer, cider, and spirits sampling, games and dancing!
Say Hi to Fred!
Meet Fred, our newly aquired inflatable octopus who knows how to party! Standing tall and spinning the hottest tracks, Fred draws crowds like a magnet. Whether you’re a die-hard festival-goer or just looking for the perfect Instagram moment, Fred makes every set unforgettable.
The BEER Hall
Tables galore— 100+ of them—surrounded by the buzz of festival energy. Whether you’re sipping, snacking, or just spectating, it’s the perfect place to relax, mingle, and eavesdrop on some very serious beer debates.
Classic Arcades
Classic arcade consoles await! Relive the glory days of SNES, NES, PlayStation, and Sega—because nothing says “festival fun” like trash-talking friends over a 16-bit showdown.
Beer Pong Arena
Where legends are made and cups disappear. Grab a ball, grab a beer, and immediately realise you’re not as accurate as you thought. Challenge your friends, sink a few cups, miss a lot, and talk trash anyway. Open all festival long, bragging rights not guaranteed.
Note:
- 19+ Event – Please Drink ResponsiblyNo refunds on tickets or tokens (Tickets & Tokens are Transferable on Showpass.com)This is a 1 day event with 2 sessions
If you don’t like beer, there are plenty of non-beer options like cider and spirits.
HOW MUCH
Tickets: The Earlier you buy your admission ticket, the cheaper it is. Tickets start at just $14.99 and gradually make their way up to our regular ticket price of $24.99 (Plus HST and Ticket Fees).
Token Cost: $2.50 Each – Includes HST
Tokens are used for both Food and Drink
Beer Sample Size: 5 Ounces Most Beer Samples are 1 token (Speciality Beers & Spirits can be more)
Food Ranges from 2 to 6 tokens depending on portion sizes,etc
Designated Driver tickets are available at the door for $10.00 + Tax
How to get tickets?
WHEN & WHERE
Date & Time:
Saturday, March 21, 2026 | 12:00 PM to 5:00 PM and 5:00 PM to 10:00 PM
Venue:
RBC Place London
More to Do:
This Weekend in and Around London
Fun Things to Do This Summer in London
Summer Festivals in and Around London
Gardens to Visit in Southwestern Ontario For Colourful Spring and Summer Day Trips
