Building is the Easy Part: 3 Perspectives on Go-To-Market in the AI Age

Building a product has never been easier. Getting it into customers’ hands is where things get hard, and that gap is what this evening with the Toronto Product Management Association is about. Ismene Tsaconakos (B2B go-to-market leader and consultant) explains why launches fail from a lack of stakeholder engagement, not a lack of planning. Madeleine Lee (Director of Product and Customer Experience at OtO) shares how positioning shifts at every stage, from first marketing hire to acquisition. Andrew Williams (CEO of TPMA, Founder of Heyday) closes with distribution and channels, the part that decides whether anyone uses what you built.

The evening runs from 5:30 PM networking, to talks and Q&A at 6:00 PM, to more networking until 8:00 PM. Join in person at BrainStation or online via Zoom. Your ticket includes a drink and light snacks.

Who is it for?

Adults

Tickets : $11.50 to $15

TPMA members: $15, Community-Builder members: $11.50. TPMA membership is free to join and required to attend.

How to get tickets?

Buy online

 

Date:

Tuesday, November 24, 2026 | 05:30 PM – 08:00 PM

Venue & Address

BrainStation, 2nd floor, 482 Front St W, Toronto, ON M5V 0W1

Wheelchair accessible

Accessible by Public Transport