Toronto 
Ben & Jerry’s
To celebrate the successful launch of Ben & Jerry’s Cores in Canada, the ice cream company is hosting a digital scavenger hunt, To the Core challenge – where you a win free ice cream for a year and more.
Ben & Jerry’s new Cores ice cream flavours feature a thick core of brownie batter, peanut butter fudge, and cookie dough.
Ben & Jerry’s is giving away than 13,000 prizes to give away each day of the contest, from August 18 to 22, 2021.
What is To the Core challenge:
From August 18 to August 22, a fresh set of puzzles and clues will be released each day at 12PM EST across Ben & Jerry’s social channels; together, these will take ice cream lovers and puzzle solvers on a journey across the internet to find a final answer that will unlock The Core in return for amazing prizes.
The daily puzzles include brain teasers, word searches and jumbles, Ben & Jerry’s trivia, and even journeys through online maps. Each puzzle will lead to the next, until players reach the day’s final answer.
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What are the prizes:
Grand prizes include ice cream for a year, ice cream for six months, ice cream for one month, and exclusive Ben & Jerry’s swag and swimsuits, which will be allocated to winners on a first-solved, first-served basis. Once all the grand prizes have been allocated, there will be thousands of additional $1- and $3-off coupons available until the contest closes each day at 11.59PM EST.
Those who participate will also receive $1-off coupon for each day of participation (up to 10,000 per day), even if the answers are wrong. All participants will also automatically be entered into a random draw to win a one-of-a-kind Ben & Jerry’s parka to keep warm and cozy during the winter months.
Prizes
When is the contest:
Ben & Jerry’s ‘To The Core’ challenge will be take place between Wednesday, August 18 and Sunday, August 22, from 12PM EST to 11:59pmAM EST each day.
How to enter:
Each day from August 18 to 22, 2021, a puzzle with clues will be shared across Ben & Jerry’s Social Platforms. After the final clue has been shared for each puzzle, you will be directed to the Ben & Jerry’s to the Core contest hub to input your final answer. Each day the contest site to enter the final clue will only be open from 12pm EST to 11:59pm EST, until the Contest Period is over on August 22nd, 2021.
The contest is open only to residents of Canada (excluding Quebec) who have reached the legal age of majority in their province/territory of residence at the time of entry.
