Coors Seltzer
Did you know that 20% of the world’s freshwater flows in Canada, coming from over 8,500 rivers and more than 2 million lakes? But with these resources comes responsibility, and Canada’s climate is said to be warming twice as fast as the global average which negatively impacts the country’s water systems and supply.
“Helping protect Canada’s waters is a responsibility that sits with all Canadians, and Coors Seltzer has a mission to do exactly that with each 12-pack helping to restore 1,000 litres of Canada’s waters through a partnership with Change the Course,” says Ava Gladman, brand manager for Coors Seltzer.
In its second year on shelves in Canada, Coors Seltzer will more than double its last year’s water restoration goals, committing to support a portfolio of projects that will restore a total of 6.5 billion litres by the end of 2022.
Water restoration is defined as maintaining or replenishing water to ecosystems through various projects including modernizing irrigation systems, restoring wetland habitats, and reducing pollution to restore and enhance water quality.
In 2021, through a partnership with Change the Course, an organization that specializes in water restoration and conservation programs, Coors Seltzer funded seven projects in five Canadian provinces:
- Reforestation after the Hanceville Fire to protect Fraser River in British Columbia
- Habitat restoration to protect Mimico Creek in Ontario
- Wetland restoration to protect the Annapolis River
- Acid rain mitigation to protect the West River in Nova Scotia
- Water quality improvement efforts to protect the North Saskatchewan River in Alberta
- Wetland restoration to protect the Champlain River and St-Maurice River and wetland restoration to protect the Ottawa River in Quebec
In 2022, Coors Seltzer plans to fund a minimum of three new water restoration projects in the first six months of the year, bringing their total water restoration commitment to 6.5 billion litres.
Each 12-pack of Coors Seltzer purchased helps to restore 1,000 litres of Canada’s waters. For every pack of Coors Seltzer printed in Canada, Molson Coors beverage company will fund projects administered by Change the Course designed to help restore Canada’s waters. Each 12 pack or “12 pack equivalent” (4260 ml) equates to 1000 litres of water restored over the lifetime of the projects funded.
Coors Seltzer is widely available nationwide where alcohol is sold, currently available in refreshing Black Cherry, Lemon Lime, Mango, and Grapefruit flavours, with four additional flavours set to hit shelves this spring.
To learn more about Coors Seltzer’s ongoing water restoration projects in partnership with Change the Course, visit the website.