Hasbro is doing its part to promote gender equality and inclusion by making sure all feel welcome in the Potato Head world by dropping “Mr.” from the Mr. Potato Head brand and rebranding the iconic toy as Potato Head.
Hasbro is also launching a new Potato Family Pack, “Create Your Potato Head Family” where kids can create their own Potato Head family. The Potato Family Pack contains 2 large potato bodies, 1 small potato body, and 42 accessories.
The gender-neutral Potato Head toy will launch this fall with a fresh branding look with a whimsical colour palette and will be available this fall as both a standalone and in boxed sets.