Toronto 
HelloFresh, a popular meal kit delivery service, is debuting Factor, a ready-to-heat meal delivery service in Canada.
Factor has been available in the US since 2012 and, as per the news release, is the country’s largest ready-to-heat meal brand.
CNW Group/Factor
HelloFresh acquired Factor in the US in November 2020.
Factor is now available across Ontario, with a national roll-out planned for the coming months.
According to the press release, Factor meals are prepared from scratch using high-quality, fresh ingredients and premium proteins raised without antibiotics, and all meals are free from refined sugar and oils.
Factor says its “never frozen” orders are delivered fresh and are ready-to-heat in just minutes.
As per the ready-to-heat meal service company, meals like Vegetable Ratatouille with Mascarpone Polenta or a Keto Jalapeño-Lime-Cheddar Chicken with Spicy Cilantro Cauliflower Rice are specifically crafted to fit a wide variety of diets, including veto, vegan and vegetarian.
Meal plans of 6, 8, 10, 12 and 18-serving meal boxes are available and those who want to order and chose from 10+ recipes available weekly.
Currently, a meal plan of six meals costs $99.93 ($89.94+$9.99 shipping), eight meals cost $121.91 ($111.92+$9.99 shipping), ten meals cost $144.89 ($134.90+$9.99 shipping), twelve meals cost $165.87 ( $155.88 +$9.99 shipping), and eighteen meals cost $225.81 ($215.82+$9.99 shipping).
The 18-meal set has the lowest price of $11.99 per box.
Factor says there’s no lock-in subscription and that it is easy to skip and pause deliveries at any time.
