Plant Based JUST Egg Launches in Canada

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Credit: Eat Just, Inc.

A plant-based egg product is launching in Canada in time for Easter.

JUST Plant Egg by Eat Just, Inc., will launch its toaster-ready, folded version of its top-selling plant-based egg at leading retailers across Canada.

As per the news release, more than 1,000 stores across Canada will be carrying the product including select locations of Buy-Low Foods, Loblaws, Metro, Save-On-Foods, Sobeys, Safeway, Walmart and all Whole Foods Market Canada stores.

JUST Egg is sold as a four-pack in the frozen aisle for the suggested retail price of $7.99 CAD.

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The company says JUST Egg — made from protein from the mung bean — is cholesterol-free and has 13g of protein per serving. It is Non-GMO Project verified, egg-free, dairy-free, has no artificial flavours and its ingredients use 98% less water, have a 93% smaller carbon footprint and use 86% less land than conventional animal sources.

 

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