A plant-based egg product is launching in Canada in time for Easter.
JUST Plant Egg by Eat Just, Inc., will launch its toaster-ready, folded version of its top-selling plant-based egg at leading retailers across Canada.
As per the news release, more than 1,000 stores across Canada will be carrying the product including select locations of Buy-Low Foods, Loblaws, Metro, Save-On-Foods, Sobeys, Safeway, Walmart and all Whole Foods Market Canada stores.
JUST Egg is sold as a four-pack in the frozen aisle for the suggested retail price of $7.99 CAD.
The company says JUST Egg — made from protein from the mung bean — is cholesterol-free and has 13g of protein per serving. It is Non-GMO Project verified, egg-free, dairy-free, has no artificial flavours and its ingredients use 98% less water, have a 93% smaller carbon footprint and use 86% less land than conventional animal sources.