Taco Bell Canada is expanding its value-focused offerings with the launch of its largest value menu to date, rolling out nationwide on February 5.
Called the Luxe Value Menu, the new lineup includes 10 items priced at $5 or less, combining new menu additions with a few familiar favourites.
The menu is positioned around the idea that affordability does not have to come at the expense of flavour.
According to the brand, seven of the items are new, while three are returning staples from its previous Cravings Value Menu. Together, they are meant to appeal to customers looking to stretch their food budgets while still indulging in bold, indulgent flavours.
New offerings include items such as Salted Caramel Churros with a sweet cream filling, a Beefy Potato Loaded Griller featuring Nacho Fries, and a Chips & Nachos Supreme Dip served with seasoned beef, cheese, and sour cream. Other additions range from chicken-based flatbreads and stackers to a Cheesy Double Beef Burrito and a Spicy Potato Soft Taco.
The menu also brings back fan favourites like the Cheesy Roll-Up, the Cheesy Bean & Rice Burrito, and the Double Stacked Taco.
New Luxe Value Menu Items:
- (Limited-Time) Salted Caramel Churros: Churros dusted in salted caramel sugar and stuffed with a sweet cream filling.
- Beefy Potato Loaded Griller: A roll-up filled with seasoned beef, Nacho Fries, Nacho Cheese sauce, Creamy Chipotle sauce, and reduced-fat sour cream.
- Chips & Nachos Supreme Dip: A layered dip with seasoned beef, beans, Nacho Cheese sauce, three-cheese blend, pico de gallo, and reduced-fat sour cream. Served with chips.
- Avocado Ranch Chicken Stacker: A flour tortilla filled with grilled chicken, lettuce, tomatoes, Avocado Ranch sauce, and three-cheese blend.
- 3-Cheese Chicken Flatbread: A flatbread filled with grilled chicken, Creamy Chipotle sauce, and three-cheese blend.
- Cheesy Double Beef Burrito: A flour tortilla filled with double the seasoned beef, seasoned rice, Nacho Cheese sauce, crunchy fiesta strips, three-cheese blend, and reduced-fat sour cream.
- Spicy Potato Soft Taco: Aflour tortilla filled with Nacho Fries, Creamy Chipotle sauce, lettuce, and shredded cheddar cheese.
Returning Value Favourites
- Cheesy Roll-Up: A flour tortilla rolled up with a three-cheese blend consisting of cheddar cheese, pepper jack, and mozzarella.
- Cheesy Bean & Rice Burrito: A soft tortilla filled with seasoned refried beans, rice, Nacho Cheese sauce, and Creamy Jalapeño sauce.
- Double Stacked Taco: Seasoned beef, fiesta strips, shredded lettuce, and shredded cheddar cheese in a crunchy taco shell wrapped in a soft tortilla with a layer of Nacho Cheese sauce between.
“Value shouldn’t feel like a compromise,” said Meera Patel, noting that the company aimed to challenge typical expectations of value menus. She added that the Luxe Value Menu is designed to remain available year-round, with additional innovations planned throughout 2026.
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To mark the launch, Taco Bell Canada is hosting limited-time limo experiences in Toronto, Hamilton, and Vancouver later in February. Fans can ride in branded purple limousines to select locations, where they will receive a complimentary meal from the new menu.
Luxe Limo Locations:
- Hamilton – February 20 from 4pm-10pm
- Pick up point: Downtown Hamilton, 2 King St W
- Travelling to 1195 Barton Street East, Hamilton ON
- Toronto – February 21 from 4pm-10pm
- Pick up point: David Pecaut Square, 215 King St W
- Travelling to 252 Church Street, Toronto ON
- Vancouver – February 21 from 4pm-10pm
- Pick up point: Canada Place, 999 Canada Pl
- Travelling to 964 Granville Street, Vancouver BC, V6X 1L2
The Luxe Value Menu is available at participating locations across Canada, with prices varying by region. More details are available through Taco Bell Canada’s social channels and website.