St. John's 
Dearest reader, Bath & Body Works is launching a unique year-long collaboration with Netflix, introducing a novel concept that combines fragrance with streaming entertainment.
CNW Group/Bath & Body Works Canada
The partnership’s first product line is inspired by Netflix’s Bridgerton, a popular series from Shondaland. This initial offering, tied to the eagerly awaited premiere of “Bridgerton” Season 3 – part 1 on Thursday, May 16 and part 2 on Thursday, June 13, includes exclusive, limited-edition items that reflect the show’s characters, scenes, and themes.
The Bridgerton collection, launching on March 25, features a range of products, from body care to candles, hand soaps, and sanitizers. Central to the collection is the Diamond of the Season fragrance, which encapsulates the essence of the series with notes of peach, daffodil, and jasmine, symbolizing the show’s celebrated debutante. Additionally, four new exclusive fragrances and various accessories that highlight significant aspects of the series will be available.
Per the news release, this partnership aims to enrich the Netflix viewing experience by using scents to evoke the vivid worlds of favourite series and plans to introduce more themed product lines throughout 2024.
