Toys”R”Us Canada will also host seven in-store special guest appearances with prominent Canadian role models who exemplify the Barbie You Can Be Anything mantra – no dream is too big, no idea is too wild, and no possibility is out of reach. Through an exclusive activation with Toys”R”Us Canada, customers will be offered the unique experience to meet a role model and participate in an activity related to the role model’s career.
Barbie and Toys”R”Us Canada highlight a diverse group of inspiring Canadian women through their role model partnership, which kicked-off in October 2018. From an Olympian ice dancer to chefs and robotic engineers, the role models represent a diverse assortment of successful women and are being featured both in-store and across Barbie’s and Toys”R”Us Canada’s social media channels over a 60-week period.
Melanie Teed-Murch, president of Toys”R”Us Canada and an employee of the toy retailer for the past 23 years, has been selected as one of Barbie’s role models to be featured in the campaign.
Who is it for?
Free, select events are for Toys R Us Club members only.
WHEN & WHERE
Saturday, March 9 | 10:00 a.m. – 11:00 a.m.at all stores
Exclusive Event: Colour your own Barbie Crayola Dress! R Club members can join us in all Toys”R”Us Locations. No registration required. Please present your R Club membership card upon arrival to store staff.
Limited quantities per store. While supplies last.
Saturday, March 9 | 11:00 a.m. – 1:00 p.m. at all stores
Decorate a cookie treat, play with the newest Barbie dolls & playsets, AND take home a Barbie 60th Collector poster!
TOYS”R”US 690 EVANS AVENUE, ETOBICOKE ON M9C 1A1 — SATURDAY, MARCH 9 FROM 1P.M.
Tessa Virtue, Olympian ice dancer — exclusive event for TRU Canada R Club members.
TOYS”R”US LANGLEY (19705 FRASER HIGHWAY) — SATURDAY, MARCH 9 FROM 11A.M.-1P.M.
Louise Green, Founder of Big Fit Girl
Louise’s goal is to show women how to step off the sidelines and embrace their bodies and athleticism at any size. She knows that how we look from the outside has little to do with our worth and success. Instead of focusing on outward appearances, she wants people to focus on what matters and realize that they can do anything!
• Participate in a kid’s fitness circuit • Demo the Barbie ‘Made to Move’ dolls • Decorate a cookie treat
TOYS”R”US BURLINGTON (3051 APPLEBY LINE) — SATURDAY, MARCH 9 FROM 11A.M.-1P.M.
Melissa Davis, Fashion Designer
Melissa turned her love of cool clothes and sneakers into a successful business and was inspired by her son to start working with big brands. Today she has lots of cool projects on the go, including a Barbie pop-up shop featuring limited edition clothing designs!
• Design a Barbie dress • Learn about fashion design • Decorate a cookie treat
TOYS”R”US CALGARY MARKET MALL (3625 SHAGANAPPI TRAIL N.W.) I SATURDAY, MARCH 9 FROM 11A.M.-1P.M.
Connie DeSousa, Chef
Calgary-born and raised restauranteur Connie DeSousa is a master chef—but she loves nothing more than when kids come to her restaurant, sit at the eating bar, and ask her tons of questions.
• Decorate a cookie treat • Learn about basic kitchen tools • FREE Barbie Apron and measuring cup giveaway
TOYS”R”US THORNHILL (300 STEELES AVENUE WEST) — SATURDAY, MARCH 9 FROM 11A.M.-1P.M
Faith Dickinson, Charity Founder, Diana Award Recipient: Faith founded Cuddles for Cancer when she was in grade four, making fleece blankets for cancer patients to snuggle as they go through treatments. In the past six years she’s made 4,000 blankets for patients in more than 25 countries.
• Design a Barbie career hat • Learn about Cuddles for Cancer • Decorate a cookie treat
TOYS”R”US CROSS IRON MILLS (261055 CROSSIRON BLVD) — SATURDAY, MARCH 9 FROM 11A.M.-1P.M.
Ashley and Lauren Voisin, Chief Creative Officer and Chief Robot Maker: Sisters Ashley and Lauren run Robots Are Fun, pairing their love of technology and creativity to create cool things. Growing up, Barbie helped them explore their creativity. In fact, Lauren used her Barbie car as the frame for a solar powered car which she made using solar panels from garden lights.
• Program a Barbie light display • Learn about ‘Robots Are Fun’ • Decorate a cookie treat
TOYS”R”US HURONTARIO, MISSISSAUGA (4559 HURONTARIO ST.) — SATURDAY, MARCH 9 FROM 11A.M.-1P.M.
Mary and Cristina Iusso, Bakers with a Cause: Cristina and her mom, Mary, started Cristina’s Tortina Shop to help advocate for equality, especially for those with Down Syndrome, like Cristina. They believe that the gifts you’re born with are meant for you and only you – they’re what make you special!
• Decorate a cookie treat • Learn about ‘Cristina’s Tortina Shop’ • FREE Barbie Apron and measuring cup giveaway
Public transport accessible