Toronto 
Canadian Tire Corporation and Tim Hortons announced a new loyalty program partnership set to begin in late 2026. The agreement will link Canadian Tire’s Triangle Rewards program with Tims Rewards, enabling members to collect Canadian Tire Money on eligible purchases at Tim Hortons.
The partnership will also give customers access to exclusive promotions across both platforms. Holders of the Triangle Mastercard will be eligible for additional benefits when shopping at Tim Hortons locations.
This collaboration marks the fourth major addition to Triangle Rewards, joining Petro-Canada, RBC, and WestJet. According to Canadian Tire, the expansion is part of its “True North” strategy, aimed at increasing the everyday touchpoints where customers can earn and use Canadian Tire Money.
Triangle Rewards currently counts nearly 12 million members nationwide, while millions of Canadians use Tim Hortons’ loyalty program each week. Executives from both companies highlighted the scale of the agreement.
“Tim Hortons and Canadian Tire are two of the country’s most recognized and beloved brands,” said Darryl Jenkins, Executive Vice President and Chief Development Officer at Canadian Tire. “Our partnerships are all about building the Triangle ecosystem to reward Canadians for their everyday activities – from shopping for essentials to now picking up their morning coffee.”
Hope Bagozzi, Chief Marketing Officer for Tim Hortons, added that the collaboration will allow customers to earn Canadian Tire Money alongside Tims Rewards points, while continuing to redeem for food, beverages, and other offerings.
The companies expect the joint initiative to strengthen customer loyalty by providing more value through everyday purchases and activities.
