IKEA has announced that it will no longer publish IKEA Catalogues as customer behaviour and media consumption have changed, and the catalogue has been less used.
IKEA has been publishing the catalogue for 70 years and the 2021 catalogue distributed during 2020 will be the last. IKEA will be publishing a tribute catalogue during Fall 2021 which according to the retailer will celebrate the fantastic history of the IKEA Catalogue.
IKEA says the decision to say goodbye to the IKEA Catalogue goes hand-in-hand with the ongoing transformation of IKEA.
Ikea said online retail sales were up 41.9 per cent last year, with more than 178.5 million visits to its website.
5 facts about the IKEA Catalogue:
- 1951: Ingvar Kamprad himself put together the first IKEA Catalogue. The cover featured the MK wing chair in brown upholstery. It was printed with a total of 68 pages in Swedish and 285,000 copies were distributed across southern Sweden
- 1998: The first “IKEA at the office” Catalogue launched on the internet, as a special edition, only showing furniture for business/offices. The ambition that year was to present the whole catalogue online, but due to the complexity with IT-systems the launch was postponed.
- 2000: Successful launch of both a printed and digital version of the IKEA Catalogue.
- 2001: E-commerce is launched for the first time in IKEA history, in Sweden and Denmark.
- 2016: At its peak year, the IKEA Catalogue was distributed in 200 million copies, in 69 different versions, 32 languages and to more than 50 IKEA markets.
If you want to check out previous versions of the catalogue, they are available online at: