Regina 
MUCHO Burrito is reframing Valentine’s Day as a moment for shared meals, launching a one-day buy-one, get-one-free offer on burritos and bowls while rolling out a broader February program focused on value, loyalty, and community.
On February 14, the MUCHO Burrito will offer a buy one, get one free deal on burritos or bowls when guests order in store.
The one-day offer applies to both regular and MUCHO-sized build-your-own options at participating locations nationwide, positioning the holiday as a reason to eat together while keeping costs down.
The Valentine’s promotion is part of MUCHO’s broader “Month of Love” program, which runs throughout February and extends beyond a single day.
Throughout February, MUCHO Reward Members are automatically entered into a contest with every visit. Prizes include free burritos for a year, a $500 grocery gift card, and additional MUCHO gift cards. There are no forms or extra steps to enter.
The brand has also introduced an in-store activity aimed at fostering community connection. Guests who write a short love note for their community and post it on MUCHO’s Love Walls receive a free cookie as a thank-you, turning a small action into a shared moment.
“February is about more than a single offer for us,” said Kristina Tran, Director of Marketing. “It’s an opportunity to give back some of the love we receive every day.”
Beyond February, MUCHO continues to emphasize value through its MUCHO Munchies menu, priced at $5 and available until April 27.
