Tim Hortons’ Annual Smile Cookie Campaign is Back


Tim Hortons

Get a Smile Cookie and support some of the 625 different charities and community groups across Canada.

During the week-long Smile Cookie campaign by Tim Hortons, 100 per cent of the proceeds from the sales of ‘Smile’ chocolate chunk cookies are donated to a charity. The charities are chosen by Tim Hortons restaurant owners and include hospitals, community care organizations, food banks and schools.

This year’s Smile Cookie campaign is the 25th year of the annual charity event, which runs from September 13th to 19th. The Smile Cookie program started in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario.

Tim Hortons restaurant owners across North America have now raised over $65 million through Smile Cookies, including a record-breaking $10.56 million raised last year alone.


Last year, more than 60,000 Smile Cookies were sold at one restaurant in Dunnville, Ontario. This town with a population of about 6,000 is also the original birthplace of Tim Hortons.

It was the third year in a row that restaurant owner Ryan DiTommaso and his team members sold the most Smile Cookies in Canada, in support of the Dunnville Hospital and Healthcare Foundation.

Not far behind on a per-capita basis was a restaurant in Rosetown, Sask., owned by Danielle Robson, which sold over 21,000 Smile Cookies. With a population of about 2,300, that’s over nine Smile Cookies for each person in town! The restaurant donated their Smile Cookie funds to the Gasper Family Foundation.

Other top-selling restaurants last year included:

  • Binbrook, Ont., restaurant owners Steve, Lorraine and Kara Kennish sold over 35,000 Smile Cookies in support of Empowerment Squared
  • Peace River, Alta., restaurant owners Gordon and Barbara Drummond sold over 23,000 Smile Cookies in support of Always Find a Reason to Smile
  • Lac-Megantic, Que., restaurant owners Denis Bourque and Chantal Francis sold over 19,000 cookies in support of Maison Cinquième Saison

To participate in this year’s Smile Cookie campaign, buy a Smile Cookie by visiting your local Tim Hortons restaurant or place an order through the Tim Hortons mobile app for delivery from Sept. 13th to 19th.

Tim Hortons’ Roll Up the Rim To Win contest which has been around since 1986 is also returning for a second time this year from Sept. 20th through Oct. 17th.

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