Toronto 
CNW Group/Old Navy Canada
Old Navy Canada has announced starting August 20, Old Navy will offer every one of its women’s styles, in every size, with no price difference.
Old Navy will be the first value retailer to offer sizes 0-30 and XS-4X for all women’s styles at price parity – the same style is the same price, no matter the size. This is applicable in stores and online shops in the U.S., Canada and Mexico.
In addition, the value retailer is also transforming its fleet of over 1,200 stores and online shops into fully size-integrated shopping experiences:
- Every store will offer all women’s styles in sizes 0-28 merchandised together – no special sections. Size 30 is available on oldnavy.ca only.
- Stores will also offer new inclusive visual cues for shoppers, including mannequins in sizes four, 12 and 18.
- Online, the brand is merging its Women’s and Women’s Plus collections from the navigation menu to provide one size-integrated shopping destination for sizes 00-30. Women’s styles will be showcased on models in sizes four, 12 and 18, and shoppers can use a new toggle feature to select their preferred default model display size.
Old Navy says the change comes after years of extensive research, customer consultation and design reviews including body scans of 389 women to create digital avatars based on real women’s bodies, fit clinics with numerous models in sizes 20-28 to build new fit blocks based on their unique proportions.
CNW Group/Old Navy Canada
The retailer says their design team has “obsessed over every design detail – from pocket placement and their proportions to denim waistband pitch and ankle tapers, to the body lengths of dresses, tops and outerwear – to ensure consistency in fit and aesthetic across styles and sizes” and have revamping the industry practice of scaling up from smaller sizes and partnering with full-time fit models in size eight and 20.
You can learn more about BODEQUALITY HERE.
