Toronto 
Canadian Tire Corporation (CTC) will begin selling Hudson’s Bay Point Blankets and donate all net proceeds, at least $1 million each year, to Oshki Wupoowane | The Blanket Fund, an initiative supporting Indigenous-led cultural, artistic, and educational projects across Canada.
Credit: CNW Group/Canadian Tire Corporation, Limited
The announcement marks an expanded partnership between Canadian Tire and the Gord Downie & Chanie Wenjack Fund (DWF).
The Blanket Fund was created in 2022 as part of the Hudson’s Bay Company’s (HBC) truth and reconciliation efforts, following consultations with Indigenous leaders and communities. The fund was launched with an initial $1 million investment from the Hudson’s Bay Foundation and directs 100% of net proceeds from Point Blanket sales toward Indigenous initiatives.
CTC acquired HBC’s intellectual property, including the Hudson’s Bay Stripes, in June 2025 and has pledged to continue this commitment. Funds will be distributed through two grant programs: Capacity Building Grants, offering multi-year support to grassroots Indigenous organizations, and Reconciliation Action Grants, which back one-time cultural, artistic, or educational projects connecting Indigenous and non-Indigenous communities.
Per the news release, CTC’s partnership builds on its broader reconciliation efforts, including the creation of a Legacy Space at its Toronto headquarters in 2022, co-developed with DWF, Indigenous artists, and employees.
“The Hudson’s Bay Point Blanket is a Canadian symbol with a complex history,” said Greg Hicks, President and CEO of Canadian Tire Corporation. “We are committed to ensuring its cultural preservation and meaningful reconciliation for generations to come.”
The Blanket Fund’s Ojibwe name, Oshki Wupoowane, meaning “a new blanket,” was chosen in collaboration with the family of Chanie Wenjack.
I would really like to know when Canadian Tire is going to be able to sell the blankets.