Barbie’s™ 60th anniversary Celebrations by Toys”R”Us Canada

March 9, 2019

March 9, 2019


Toys"R"Us, Various Stores


Events Description

To celebrate the coveted 60th anniversary of Barbie, Toys”R”Us Canada is set to host a special event at each of its 82 stores across the country, as well as its Toybox pop-up store in Guelph, Ontario, Saturday, March 9. The national events will delight customers with cookie decorating activities, an interactive play station with the newest Barbie dolls and playsets and a free Barbie “60 years of careers” poster.

Toys”R”Us Canada will also host seven in-store special guest appearances with prominent Canadian role models who exemplify the Barbie You Can Be Anything mantra – no dream is too big, no idea is too wild, and no possibility is out of reach. Through an exclusive activation with Toys”R”Us Canada, customers will be offered the unique experience to meet a role model and participate in an activity related to the role model’s career.
Barbie and Toys”R”Us Canada highlight a diverse group of inspiring Canadian women through their role model partnership, which kicked-off in October 2018. From an Olympian ice dancer to chefs and robotic engineers, the role models represent a diverse assortment of successful women and are being featured both in-store and across Barbie’s and Toys”R”Us Canada’s social media channels over a 60-week period.

Melanie Teed-Murch, president of Toys”R”Us Canada and an employee of the toy retailer for the past 23 years, has been selected as one of Barbie’s role models to be featured in the campaign.

Toys R Us March & Spring Break Events

Who is it for?

all ages
Free, select events are for Toys R Us Club members only.


Saturday, March 9 | 10:00 a.m. – 11:00 all stores

Exclusive Event: Colour your own Barbie Crayola Dress! R Club members can join us in all Toys”R”Us Locations. No registration required. Please present your R Club membership card upon arrival to store staff.
Limited quantities per store. While supplies last.
Saturday, March 9 | 11:00 a.m. – 1:00 p.m. at all stores

Decorate a cookie treat, play with the newest Barbie dolls & playsets, AND take home a Barbie 60th Collector poster!



Louise Green, Founder of Big Fit Girl
Louise’s goal is to show women how to step off the sidelines and embrace their bodies and athleticism at any size. She knows that how we look from the outside has little to do with our worth and success. Instead of focusing on outward appearances, she wants people to focus on what matters and realize that they can do anything!

• Participate in a kid’s fitness circuit • Demo the Barbie ‘Made to Move’ dolls • Decorate a cookie treat

FREE Parking
Public transport accessible

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