Calgary 
Online fashion retailer SHEIN will hold its first Alberta pop-up event from July 2 to 13 at CrossIron Mills, just outside Calgary.
SHEIN Canada Pop-Up (CNW Group/SHEIN)
The 12-day retail activation coincides with the Calgary Stampede and includes two separate experiences: a fashion pop-up store and a themed beauty installation.
The main retail space, located near Entrance 6, will feature a selection of western-inspired fashion alongside a broader collection of summer items. Shoppers will find apparel, swimwear, accessories, home goods, menswear, and beauty products. The pop-up will carry several SHEIN sub-brands, including Anewsta, EMERY ROSE, DAZY, SHEGLAM, and WESTFADE, with a focus on modern western styles and inclusive sizing.
Special promotions will be available throughout the event. Customers can receive up to 30% off select items, and the first 100 visitors each day who share content from the pop-up on Instagram or TikTok will be given a limited-edition tote bag designed by Calgary artist Irene Neyman.
A second installation, located near Entrance 2, will showcase SHEGLAM, SHEIN’s beauty line. The “Rodeo Ready Beauty Bar” includes a photo booth and themed decor, offering guests a space to sample makeup and take social media photos. Sharing a photo using the hashtag #SHEINtheWest will earn guests an additional gift, while supplies last.
#SHEINtheWest – 12-Day Pop-Up Experience – Calgary
With inclusive sizing and price points designed to be accessible, the pop-up invites more people to explore their personal style in-store, bringing the joy of fashion to Calgary across 12 immersive days.
Shoppers can look forward to in-store-only discounts of up to 30% off, exclusive gifts with purchase while supplies last, and a limited-edition Calgary tote bag designed by local artist Irene Neyman. The first 100 customers each day who post publicly from the event on Instagram or TikTok will receive a complimentary tote.
DATES:
Wednesday, July 2 – Sunday, July 13, 2025
Monday–Saturday | 10AM–9PM
Sunday | 11AM–6PM
The pop-up will operate on reduced hours on opening day, July 2, from 10 AM to 4 PM.
WHERE:
CrossIron Mills Mall
Flagship Pop-Up Store – Next to Entrance 6
Rodeo Ready Beauty Bar – Next to Entrance 2
