Tim Hortons’ annual Roll Up To Win contest is set to return for its 40th anniversary.
CNW Group/Tim Hortons
Running from February 23 to March 22, offering customers multiple ways to win prizes. The company says the familiar act of rolling up the rim on hot beverage cups is not just back for 2026, but will remain part of future contests. After briefly shifting formats in recent years, the physical cup reveal once again joins the digital version in the Tim Hortons app.
More than 30 million prizes are available. Among them are seven 2025 Volkswagen ID. Buzz vehicles, along with vacations, VIP experiences, electronics, gift cards and cash. There are also food and beverage prizes — over eight million donuts and more than 17 million coffees.
“For decades, Canadians looked forward every spring to Rolling Up The Rim of their coffee cups at Tims,” said Axel Schwan, President of Tim Hortons. He noted that while grand prizes like cars generate excitement, smaller wins — such as a free coffee — have long been part of the tradition. After bringing the cup roll back last spring, Schwan said the response reinforced how meaningful the ritual remains for guests.
Participants can collect rolls in several ways. Physical rolls are available on hot beverage cups while supplies last. Tims Rewards members can also earn digital rolls by scanning eligible purchases, including select hot or cold beverages, breakfast sandwiches, wraps, and lunch or dinner items. Ordering through the app doubles the digital roll, and bringing a reusable cup adds an extra roll with the purchase. Certain Tims at Home and retail merchandise purchases can earn three digital rolls per eligible item, including qualifying grocery and TimShop purchases with receipt submission.
The contest is open to Canadian residents aged 13 and older (14+ in Quebec). Digital rolls must be revealed by April 3, 2026. Full rules are available at rolluptowin.ca and in the Tim Hortons app.
Prizes for 2026 Roll Up To Win
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- VIP Experience Prize – with Digital Rolls – consisting of choice of 1 available experience:
- SiriusXM All Access VIP Experience To Go Beyond the Front Row
- Cirque du Soleil 2 Night Big Top VIP Premiere Getaway Package
- NHL® Game Day Experience for 2
- Simons VIP Shopping Spree
- Volkswagen All-Electric ID. Buzz – with Cup and Digital Rolls
- 7-Night All Inclusive Vacation for 2 with SellOffVacations and RIU Hotels & Resorts – with Cup and Digital Rolls
- Hisense 98″ Class QD5 Series QLED 4K Google TV – with Cup Rolls
- Hisense 55″ Class QD7 Series MiniLED ULED 4K Fire TV – with Digital Rolls
- 2026 Sun Tracker Party Barge 16 DLX with Mercury 20 HP Fourstroke and Trailer – with Cup and Digital Rolls
- 2025 Tracker Off Road 600 ATV – with Digital Rolls
- $50 Bass Pro Shops E-Gift Card – with Digital Rolls
- Endy Bedroom Makeover – with Cup Rolls
- $50 Endy Gift Code – with Digital Rolls
- Free Endy Mattress – with Digital Rolls
- 6 Months of SiriusXM – for the car or on the app – with Digital Rolls
- Vida by PADERNO Stainless Steel 5-Burner Gas BBQ Griddle – with Digital Rolls
- $10 Simons Gift Card – with Digital Rolls
- Year of Free Dry Dog or Cat Food from Pet Valu® Family of Stores/Chico – with Digital Rolls
- VIP Experience Prize – with Digital Rolls – consisting of choice of 1 available experience:
CNW Group/Tim Hortons
- 15 Pet Valu® Family of Brands Stores/Chico® In-Store Gift Card – with Digital Rolls
- Kobo Libra Colour eReader Bundle – with Digital Rolls
- Journie Rewards Gas Gift Card – with Digital Rolls
- 5c/L off Gas Discout on Your Next Fill, Up to 100L – with Digital Rolls
- instax mini 41™ instant camera + Film Bundle – with Digital Rolls
- instax mini Link 3™ Smartphone printer + Film Bundle – with Digital Rolls
- $1,000 Rakuten Cash – with Digital Rolls
- $25 Rakuten Cash – with Digital Rolls
- $10 Rakuten Cash – with Digital Rolls
- Free Movies for a Year with Cineplex® – with Digital Rolls
- CineClub™ Annual Membership – with Digital Rolls
- Crave Standard With Ads Subscription – 2 months on us (available to new and reactivating customers)– with Digital Rolls
- TSN+ Subscription 2 months on us (available to new and reactivating customers)– with Digital Rolls
- $20 Uber Eats Digital Gift Card – with Digital Rolls
- Too Good To Go Voucher Code – with Digital Rolls
- Limited Edition Tim Hortons x Skullcandy Crusher ANC 2 Headphone – with Digital Rolls
- Skullcandy 40% off discount code for Skullcandy.ca – with Digital Rolls
- 3Month Subscription to The Athletic – with Digital Rolls
- TimShop.ca Tims Retro and Hockey products – with Digital Rolls
- Coffees & Donuts – with Cup and Digital Rolls
- $25 Tims Gift Card – with Digital Rolls
- Tims Rewards Points – with Digital Rolls
When to Play:
- Roll Up To Win kicks off February 23 and runs through March 22, 2026
- All digital rolls must be revealed by April 3, 2026.
- The cup roll period will close once cups have been depleted (check in-restaurant before ordering).
Who & How to Play:
- Open to residents of Canada aged 13+ (14+ in Quebec).
- Roll Up To Win hot beverage cups feature a roll-to-reveal message under the rim, available while supplies last.
- From Feb. 23 through March 22, Tims Rewards members receive one digital Roll for each eligible purchase of a select hot or cold beverage, breakfast sandwich, wrap, or lunch or dinner item when scanning for rewards.
- Digital Rolls are doubled when eligible items are ordered through the app for pickup or via Tims Delivery.
- One additional digital Roll is awarded when a reusable cup is used with the purchase of an eligible hot or cold beverage and the rewards account is scanned.
- Three digital Rolls are earned for each eligible purchase of a Tims at Home product or Tim Hortons retail merchandise bought at a restaurant with a rewards scan.
- Three digital Rolls are also available for each eligible Tims at Home product purchased at participating grocery retailers or for TimShop items bought through TimShop.ca, following submission of a valid receipt at timsathomepromotion.ca.