The ramifications of COVID-19 on Canadian society are endless and can be overlooked because of this fact. Canada’s mental health crisis must not fall into this category. The restrictions, lockdowns and the various health, economic and social consequences of the pandemic have been slowly chipping away at the mental health of the Canadian population. Seeing all of this, one local Calgarian brewery is taking steps to raise awareness and funds in order to ensure that this is not the case.
A long-standing supporter of mental health causes, Wild Rose Brewery recognizes the challenges Albertans face on a daily basis, both pandemic and non-pandemic related, and is dedicated to being part of the solution.
Starting June 25th, Wild Rose Brewery will be launching a new partnership with Josh Morrissey, a Winnipeg Jets defenceman and Calgary native, aimed at raising awareness and promoting positivity around mental health.
To kick off this initiative, Wild Rose will be introducing a new seasonal beer – Sunday Fuzz. The peach-flavoured Hefeweizen is a fruit-forward German wheat beer filled with real peach puree that offers a strong stone fruit aroma, with a tart edge and finish courtesy of a hint of apricot puree.
Novelty t-shirts from Local Laundry will also be for sale online and at the Wild Rose Taproom in support of the initiative. The t-shirts will feature a bespoke design from popular local tattooer, Antony Flemming.
A portion of the proceeds from all Sunday Fuzz sales, and the sale of campaign merchandise created by Local Laundry, will be donated to Morrissey’s new mental health organization, the Glass Half Full Foundation.
Sunday Fuzz will be available for purchase online, in-store at retailers across Alberta and at the Wild Rose Taproom starting June 25th.