Toronto 
Tim Hortons’ highly successful Orange Sprinkle Donut fundraising campaign is back.
CNW Group/Tim Hortons
The limited-time donut is in honour of Orange Shirt Day. This year, 100 per cent of the proceeds excluding taxes from the orange-sprinkled donut will be donated to various Indigenous charities.
The donut will be on sale at 1,500 Tim Hortons restaurants across Canada from Sept. 30th through October 2nd.
The donut retails for around $1.99 plus applicable taxes.
In 2022, the proceeds raised in Quebec will be donated to the New Pathways Foundation.
Half of the proceeds from Saskatchewan will support the James Smith Cree Nation Community Fund, which is being established for the community that suffered a horrific tragedy earlier this month that left 10 people dead and 18 others injured. The other half will be donated to the Indian Residential School Survivors Society and the Orange Shirt Society.
Proceeds raised in the rest of Canada will go to the Orange Shirt Society and the Indian Residential School Survivors Society.
This campaign was developed with a group of Indigenous Tim Hortons owners including Shane Gottfriedson, Joe Quewezance, and Mitch Shuterwho from B.C, Sharon and Brian Bruyere of the Sagkeeng First Nation in Manitoba and Landon Miller from Six Nations of the Grand River territory.
Orange Shirt Day was first observed on Sept. 30 since 2013, when Phyllis Webstad told her story of her first day of residential school. She was six years old in 1973, excited to be wearing her new clothes and going to school for the first time, only to have her shiny new orange shirt ripped away and learn that she didn’t matter. Her organization, the Orange Shirt Society, and the Every Child Matters movement she created continue to raise awareness about Canada’s history of residential schools, along with honouring the survivors and their families and the children who never returned home.
September 30 is also National Day for Truth and Reconciliation — a day to recognize the ongoing trauma caused by residential and day schools and to remember those who were lost, their families and survivors.
Last year, more than one million Orange Sprinkle Donuts were sold across Canada, raising over $1.6 million for the Orange Shirt Society and the Indian Residential School Survivors Society.
