Mattel Releases Christine Sinclair Barbie Doll

As Barbie marks its 65th year, Mattel Inc. is honouring nine influential female athletes worldwide by transforming them into role-model dolls.

Credit: CNW Group/Mattel Canada, Inc.

This initiative, part of the broader Dream Gap Project, aims to show young girls that they, too, can break barriers and pursue any field passionately, including sports.

Among these dolls is one modelled after Christine Sinclair, the most successful soccer player from Canada and the sport’s highest international scorer with 190 goals.

“As an athlete, it was never a thought in my wildest dreams that I’d be immortalized with an iconic doll,” said Christine Sinclair in a news release. “I am so honoured to be recognized as a Barbie Role Model during Barbie’s 65th anniversary celebrations alongside so many incredible people around the world.”

“The significance of this aligns with my hope of inspiring young girls to never give up on the sport they love or anything they might want to achieve. I truly believe that by sharing the stories of women in sports, we can pave the way for future generations of athletes.”

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The news release reads, “The Barbie brand remains committed to empowering girls to pursue their interest in sports, encouraging their continued beliefs in their limitless possibilities by honouring nine trailblazing women athletes around the world with one-of-a-kind role model dolls made in their likeness to celebrate the barriers they have broken for women in their respective fields.”

The lineup includes:

Christine Sinclair (Canada) — Soccer Player
Venus Williams (United States) — Tennis Player
Mary Fowler (Australia) — Football Player
Estelle Mossely (France) — Boxer
Alexa Moreno (Mexico) — Gymnast
Rebecca Andrade (Brazil) — Gymnast
Susan Rodriguez (Spain) — Paratriathlon
Federica Pellegrini (Italy) — Swimmer
Ewa Swoboda (Poland) — Track and Field Sprinter

From June to July 2024, for every Barbie sold at Walmart Canada, $1 will be donated to the Christine Sinclair Girls with Goals Foundation, up to $10,000.

The new line of sports dolls includes basketball players, boxers, tennis players, and more, all equipped with authentic sports gear to inspire play and discovery.