Charlottetown 
Tim Hortons is leaning into soccer season in a big way this year, mixing childhood memories with a few fresh twists.
CNW Group/Tim Hortons
As the Timbits Soccer season gets set to start in May, the company has announced a multi-year jersey partnership with adidas. The program, which has been running for more than 30 years, supports over 250,000 kids across Canada each season, focusing on players aged three to seven.
Canadian soccer star Jonathan David is part of the campaign, reflecting on what the program means. He describes it as a space where kids build confidence, learn teamwork, and simply enjoy playing without pressure.
Alongside the jerseys, Tim Hortons is introducing a limited-time “Tastes of the Globe” Timbits lineup, tying into the brand’s 50th anniversary of Timbits:
- Canadian Fireworks Timbit: Birthday Cake Timbit coated with popping candy clusters for a playful texture
- Chocolate Crème Brûlée Filled Timbit: Chocolate Timbit filled with Venetian cream and topped with burnt sugar, inspired by the French dessert
- Lime Cheesecake Filled Timbit: Lime cheesecake filling with lime sugar, bringing a bright, citrus flavour linked to Brazil
- Cappuccino Timbit: Coffee-flavoured Timbit topped with coffee donut sugar, echoing Italy’s espresso culture
These can be ordered with a soccer-themed Timbits bucket.
Young players will receive adidas jerseys at the start of the season, while an adult “Celebration Jersey” will be sold at select locations and online beginning in June.
There is more on the way too. Soccer-themed drinkware and merchandise are expected in the coming weeks, including a colour-changing cold cup and a Timbits Soccer water bottle.
From May 4 to July 17, customers can also earn a free 10-pack of Timbits with a $20 purchase of eligible Tims at Home products, after submitting a receipt online.
