London 
Ontario is set to fast-track the availability of ready-to-drink beverages and larger beer packs in grocery stores, with sales beginning as early as Thursday, July 18, 2024.
Credit: Gerrie van der Walt/Unsplash
This accelerated schedule advances the government’s plan, which aims to expand alcohol availability in grocery, convenience, and big-box stores across the province.
Previously slated for an August 1 rollout, the initiative will now allow the 450 currently licensed grocery stores to start selling these products immediately upon their arrival.
This shift is part of a broader strategy to modernize Ontario’s alcohol market, as outlined by Finance Minister Peter Bethlenfalvy. The Minister highlighted that the move supports local producers, noting that over 80% of ready-to-drink beverages sold in Ontario are produced locally.
By the end of October 2024, the expansion will enable every eligible store in Ontario to sell beer, cider, wine, and ready-to-drink alcoholic beverages. This expansion is expected to increase the number of potential alcohol retailers to about 8,500, marking a significant increase in consumer choice since the prohibition era.
Additionally, the province has introduced temporary measures to enhance flexibility in alcohol display within grocery stores and facilitate the transfer of wine and spirits between outlets owned by the same entity or affiliated licensees. These changes are designed to assist bars and restaurants in managing inventory and maintaining a consistent supply chain.
Recently, Ontario also launched an interactive map that identifies over 1,000 local breweries, wineries, and distilleries, alongside other alcohol retail outlets like LCBO Convenience Outlets and The Beer Store locations.
