Toronto 
Toronto has officially unveiled “Taylor Swift Way,” a temporary route leading from Nathan Phillips Square to Rogers Centre, to celebrate Taylor Swift’s concert series in the city this November.
Credit: City of Toronto
The ceremonial street, marked by 22 signs, will be named in honour of Swift’s upcoming performances as part of her The Eras Tour.
These signs, a collaboration between the City of Toronto and Rogers, will be auctioned at the end of the month to benefit the Daily Bread Food Bank. Rogers has committed to doubling the auction proceeds through a matching donation of up to $113,000.
Swift’s Toronto performances, scheduled for November 14, 15, 16, 21, 22, and 23, are historic as she will be the first artist to play six nights at Rogers Centre during a single tour.
What is the Auction For:
The auction proceeds will support the Daily Bread Food Bank’s emergency food programs. Rogers’ pledge to match donations up to $113,000 will significantly boost the campaign, reflecting Swift’s own support for charitable causes during her tours.
The sum of $113,000 acknowledges Swift’s favourite number, 13. The funds raised will directly aid local Toronto communities facing food insecurity.
What is Auctioned:
An online auction for these signs began today and will continue with batches of five signs being released every Monday throughout November. Each sign measures 16 inches in height, 30 inches in width, and 0.25 inches in depth.
- Total of 22 Signs: These street signs, branded with “Taylor Swift Way,” will be placed on streets near the Rogers Centre, including John Street, Queen Street West, Front Street, and Blue Jays Way.
- Unique “1 Taylor Swift Way” Sign: The one-of-a-kind sign, placed outside the Rogers Centre, will be available for bidding alongside other signs marked by street name and Taylor Swift Way toppers.
How to Participate:
Interested bidders can take part in the auction by visiting the Daily Bread Food Bank’s official website.
- Weekly Auctions: Starting at 8:00 a.m. ET each Monday in November, the auctions will close the following Sunday at 11:45 p.m. ET.
- Week 1 (Nov 4-10): Bidding opens for “1 Taylor Swift Way” and six John Street signs.
- Week 2 (Nov 11-17): Additional signs, including four from Queen Street West and one from Blue Jays Way, will be available.
- Week 3 (Nov 18-24): Four John Street signs and one Blue Jays Way sign will be auctioned.
- Week 4 (Nov 25-Dec 1): The final batch includes five signs from Queen Street West.
Winning bidders can either pick up their signs at the Daily Bread Food Bank location in Toronto or arrange shipping at their own expense.
The initiative not only offers fans a unique way to engage with the event but also supports the ongoing work of the Daily Bread Food Bank, leveraging community enthusiasm for a charitable cause.
For more information, including auction details and sign availability, visit Daily Bread Food Bank’s website.
