Toronto 
Tim Hortons has launched its first-ever pop-up merchandise store at the CF Toronto Eaton Centre, offering a range of Tims-inspired products throughout the holiday shopping season.
Credit: CNW Group/Tim Hortons
The temporary retail space, called the TimShop, will operate until the end of the holidays and serves as a physical extension of the brand’s online store, TimShop.ca, which opened in 2023.
The new pop-up features a variety of apparel, drinkware, and themed merchandise. Visitors can browse and purchase items from the limited-edition holiday collection, which includes sweaters, festive pajamas for the family, and other gift options reflecting the brand’s Canadian identity.
Christie Song, Head of Tim Hortons Retail, said the company was excited to bring the merchandise to shoppers in person at one of Canada’s most visited malls.
Credit: CNW Group/Tim Hortons
As part of the launch, the TimShop Toy Truck, an interactive shopping experience featuring exclusive plush toys inspired by popular Tim Hortons menu items, will be available at the mall until November 16. Both the pop-up store and the Toy Truck are located on Level 1 of the CF Toronto Eaton Centre.
The introduction of the TimShop pop-up marks the first time the coffee chain has created an in-person retail experience, expanding its merchandise offerings that are available online.
