Full-Day Workshop: Product Strategy for Product Managers

Turn your product vision into a defensible, well-structured strategy.This is a strategy 101 workshop for product managers making the shift from implementation-focused work to strategic work. If most of your time goes into delivery, backlogs and execution, and you want to start owning the “why” and the “where next,” this day is designed for you.

Facilitated by Rosemary King, the workshop walks you through a complete product strategy template step by step. Together, we’ll look at what each section is for, how to gather the inputs that shape it, and how to build alignment around your decisions.

Through guided, hands-on exercises, you’ll pressure-test your reasoning so you leave confident that every part of your strategy is grounded, defensible, and ready to share.You’ll leave with a complete draft of your own strategy document, plus the tools and frameworks to keep building on it long after the workshop ends.

What You’ll Learn
What separates strategic product work from implementation work, and how to start making that shift in your current role
How to build a product strategy from scratch, even with minimal leadership input
How to identify and structure the key inputs that shape a strong strategy
How to defend your decisions on priority, resources and implementation with clarity and confidence
How to connect your goals and roadmap to measurable outcomes your team can rally around
How to apply all of this through guided breakout sessions, peer reviews and real company examples
What to Expect?
This workshop is focused on real-world application. You won’t be stuck in endless conversations about theory, you’ll leave with a practical framework to bring into your career.

Expect:

A day-long session with hands-on exercises, discussion, breaks for reflection and Q&A
A running case study used throughout the day to tie concepts together
Smaller group activities to ensure everyone gets a turn to discuss contribute

Who Should Attend
This workshop is ideal for product managers with two to four years of experience who are strong at execution and ready to take on more strategic responsibility. You might be working from a roadmap someone else set, looking to contribute more to planning conversations, or preparing for a move into a senior PM role. No prior strategy training is needed.

Who is it for?

Adults

Tickets : $500

Enrolment Fee: $500
Community Builder Members: 25% off
Limited to 20 participants for a focused learning experience. To register, you must have an active TPMA account. Update your membership here. If you need help setting one up, please reach out to info@tpma.ca.
Lunch and refreshments will be provided to attendees throughout the day

How to get tickets?

Buy online

 

Date: Wednesday November 4, 2026

Agenda:

8:30 AM – Arrival & Breakfast
9:00 AM – Workshop starts
12:00 PM – Lunch
5:00 PM – Session Concludes and Networking starts with refreshments
Location: In-Person @ Schulich Downtown Campus – Suite 500 – 222 Bay St Toronto ON M5K 1K2

Venue & Address

Schulich School of Business (Downtown Campus), 222 Bay St., Toronto, ON M5J 1P1

Wheelchair accessible