Make Them An Offer They Can’t Refuse

In this full-day workshop, you’ll learn how to build a marketing campaign using simple frameworks, real examples, and marketing psychology to craft offers that convert. You’ll leave with a complete plan to package, price, and position an offer your dream clients can’t refuse.

If you create and sell your own products or services, this workshop is for you.

We’ll cover:

– What makes people buy

– How to position your offer

– What to say and what not to say

– How to price, package, and pitch it

– How to get people to see it

You’ll also explore more advanced strategies like “borrowing power” from brands and influencers, and how to combine low-ticket, high-ticket, and recurring offers to maximize profit.

Expect a high-impact, no-fluff day of strategy, insights, and real-time exercises that will change how you market and sell forever.

Workshop Features:

– 5-hour in-person training session

– Slides, worksheets, and digital resources

– Coffee, tea, and catered healthy food

– Networking with local business leaders

– Private group chat for all participants

VIP upgrade available (limited to 16 spots) includes reserved seating, a private dinner and Q&A with Matt, and a 1-on-1 Power Hour Strategy Session scheduled after the event.

This is a one-time event. No replays. No second chances.

 

About Matt Astifan

Matt Astifan is a digital marketer and the founder of Internet Masterminds. He’s been helping founders and business leaders improve their marketing and offers since 2008. Known for his direct approach and deep strategic insight, his workshops focus on practical strategies that lead to real business growth.

About Internet Masterminds

Internet Masterminds is a business community for founders and executives in leadership roles. We host events, workshops, and curated gatherings to help people build real relationships, share insights, and grow through smarter marketing and stronger partnerships.

 

Who is it for?

All ages

Tickets : $97-$497

🎟️ General Admission
Early Registration – $99 for a limited time (regular $299)

Full workshop access (1PM–6PM)

Networking with business leaders

Access to resources, slides, and worksheets

Coffee, tea, and refreshments throughout the day

🔥 VIP Access – Only 16 Spots Available
Early Registration – $199 for a limited time (regular $499)

Includes everything in General Admission plus:

Reserved VIP seating at the workshop

Private VIP Dinner & Closed-Door Q&A with Matt Astifan and other VIPs (7PM–8:30PM)
*Menu options sent by email after registration

1-on-1 Power Hour Strategy Session with Matt (scheduled after the event)
Personalized guidance to fine-tune your offer and marketing strategy

How to get tickets?

Buy online

 

Date: Saturday July 26, 2025

✅ Step 1: Start with WHO it’s for
Write this:
“This is for [type of person] who wants [something specific].”
Example:
“This is for busy parents who want their kids to eat healthier without a fight.”
“This is for small business owners who want more customers without wasting money on ads.”
🧠 A Don never sells to “everyone.” He picks his mark and speaks straight to them.

✅ Step 2: Say WHAT they get
Write this:
“You’ll get [main result] because I give you [thing you’re selling].”
Example:
“You’ll get more people buying your product because I’ll help you fix your website.”
“You’ll feel more confident on camera because I’ll show you how to speak naturally.”
✅ Step 3: Add WHY it works
Write this:
“This works because [simple explanation].”
Example:
“This works because I’ve used it myself and taught it to over 100 other people.”
“This works because it’s based on how Apple, Tesla, and top marketers launch products.”
✅ Step 4: Tell them WHAT TO DO NEXT
Write this:
“If you want this, [how to get it] — but only until [deadline or limit].”
Example:
“If you want this, book your spot now — there are only 10 available this week.”
“If you want this, message me today — the bonus ends Friday.”
✅ Step 5: WHY NOW
Target – Who it’s for, what they want

Promise – Clear outcome or transformation

Mechanism – What makes it work (your unique angle)

Price Framing – Anchor, contrast, stack

Tangible vs Intangible (use both, lean tangible)

Guarantees and Risk Reversal (Alan Sultanic style: create belief)

✅ Exercise: Break into groups and refine one weak offer into a compelling version using the Core 4.

2:20PM – 3:20PM
PART 2: Mind Control & Copywriting Psychology

Trigger Words & Emotional Language (Apple-style clarity + NLP triggers)

Programming the Subconscious:

Gifts

Status

Childhood memory (RAM)

Appreciation (1:1 vs online)

Using Story, Rhythm & Contrast (Eben Pagan & Kern influence)

✅ Exercise: Rewrite a dull headline or hook using principles above. Compare before/after.

3:20PM – 4:20PM
PART 3: Present Like a Product Launch
Apple & Tesla launch psychology

Keynote structure: Anticipation → Proof → Reveal → Value stack → Urgency

Emulation & Status (Power of Being “the model”)

Selling without pressure (Alan Sultanic: sell through belief transfer)

✅ Exercise: Participants outline a 3-minute “mini-pitch” for their offer using the above structure.

4:20PM – 5:00PM
PART 4: The Offer Map – Putting It All Together
Visual map of everything covered

How to adapt for webinars, 1:1, websites, events

Simplified checklist or formula for implementation

(You could brand this – “The Don’s Deal Framework” or “Offer Hit List”)

5:00PM – 6:00PM
Live Demo: Your Offer in Action
Use all the workshop principles to pitch IM Membership

Show structure transparently as you go

Q&A and invitations to join

Build your offer using first principles
Make people feel like they’d be crazy not to say yes
How to engineer offers that feel too good to pass up.
Fill in the blanks as you go and leave with a clear action plan. See how to take everything you learned and build a real system that sells.
Master the psychological triggers that make people feel compelled to say yes.

How to build demand and trust before you ever make an offer.

Discover how to leverage awards, influencers, media, and associations to boost your authority.
Build social proof that actually moves the needle (and avoid the traps that make you look fake).

Why the way you structure your offer matters more than what’s inside it.
How to make your offer feel 10x more valuable without changing what’s inside.

Get clear on who your offer is for, what they get, and why they should buy from you.

The surprising reason why focusing on less leads to explosive growth.

The invisible friction killing your conversions, and how to remove it.

How to price your offer to attract better clients, bigger profits, and faster results.

Choose the right front-end and back-end offers to grow and scale your business.

The truth about price and what people really pay for (and it’s not what you think).

The one framework to make your offer clear, powerful, and impossible to ignore.

One small change to your offer that can double how people perceive its value.

How to create demand and attract buyers who are already sold.

One tweak that can double how people feel about your offer — without changing the offer itself.

Make Them an Offer They Can’t Refuse is a rare full-day workshop hosted by Matt Astifan, founder of Internet Masterminds. Limited to just 112 attendees (16 rounds of 7), the event runs from 1PM to 6PM live at the Sandman Hotel.

Venue & Address

Sandman Hotel Vancouver, 180 W Georgia St, Vancouver, BC V6B4P4

Wheelchair accessible

Accessible by Public Transport