Italy’s iconic red Aperitivo, Campari and Imbibe Magazine are once again coming together to celebrate Negroni Week.
Negroni Week is an international charity event that celebrates more than 100 years of the Negroni Cocktail made from three spectacular ingredients. The iconic cocktail is listed for the 7th year in a row as the #2 Best-selling Classic Cocktail worldwide according to Drinks International.
Negroni Week has raised over $3 million dollars in more than 70 countries, from the four corners of the world, for a variety of charitable causes.
This year Campari is collaborating with 7 of the world’s best bartenders to create unique Negroni Cocktail Twists, one for each day that will bring to life their Red Passion in a drink, inspiring bartenders to create their own.
These passionate creators, Erik Lorincz (UK), Fabio La Pietra (Brazil), Giacomo Giannotti (Spain), Luke Whearty (Australia), Bannie Kang (Taiwan), Tiffanie Barriere (U.S) and Tommaso Cecca (Italy) will all be devising new and innovative creations able to be replicated and experienced across the globe.
Served throughout the week, these unique Negroni twists, echoing their Red Passions in a unique cocktail, will be on bar menus.
As part of Negroni Week, Campari has partnered with select bars and restaurants across Canada to offer complimentary food items or gift cards to hospitality industry employees with the purchase of a Negroni at the following places:
The Calgary giveaway took place on Sept 13th.
If you like to try a unique take on Negroni, visit participating bars and restaurants until September 19th.
HOW TO MAKE A NEGRONI
In the official Negroni recipe listed in the IBA (International Bartender Association) Official Drink List, Campari is the first brand ever to be called out as an ingredient, truly making it the red heart of every Negroni.
In case you want to try making this cocktail at home, here is how to make the drink:
- 1 oz Campari
- 1 oz Sweet Red Vermouth (Campari recommends Cinzano Vermouth)
- 1 oz Gin
- Pour all ingredients directly into a low tumbler filled with ice
- Stir gently
- Garnish with an orange slice