Toronto 
CNW Group/Tim Hortons
The 35th annual Roll Up The Rim To Win® starts from March 11 and runs for four weeks – until April 7. Tim Hortons’ annual Roll Up the Rim To Win® contest got a makeover this year with the retailer adding a digital way to play this year’s contest.
CHANGES to 2020 Roll Up The Rim To Win®:
Due to COVID-19 fears, Tim Hortons eliminated paper Roll Up The Rim cups and has redistributed all $30 million of prizes to restaurant giveaways and the digital Roll Up The Rim contest.
- Tim Hortons is redistributing $14 million of prizes currently under the rims of Roll Up The Rim cups to $14 million of free coffee and hot beverage giveaways at restaurants for guests who make a coffee or hot beverage purchase.
- All the other prizes currently under the rims of Roll Up The Rim cups, including cars, TVs, reward miles, pre-paid gift cards, and Tims gift cards can now be won through the digital Roll Up The Rim Contest that runs for the entire four-week period.
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HOW TO PLAY 2020 Roll Up The Rim To Win®
Contest Duration: March 11 to April 7, 2020
- Buy at restaurants – $14 Million of Free Coffees and Hot Beverages Will be Given Away at Participating Tim Hortons Restaurants; Approximately $1M Per Day for First Two Weeks as This also represents 1:9 odds per transaction at participating restaurants. Tim Hortons cash registers, at participating restaurants, are being programmed to randomize the coffee and hot beverage giveaway and winning guests will automatically be credited for their beverage at the time of purchase.
- Through App: $16M of Prizes to Be Won in the Tim Hortons App or at rolluptherimtowin.ca . Tims Rewards members will earn digital rolls when they scan their Tims Rewards loyalty card or app when making any hot beverage purchase during the four weeks of the contest. And now, all Tims Rewards members will have a chance to win $16 million of prizes during the four weeks of the contest, including all of the major prizes previously announced for Roll Up The Rim: 2020 Hyundai IONIQ Electric or Hybrid Vehicles, Samsung Smart TVs, AIR MILES® Reward Miles, CIBC Prepaid Cards and TimCards.
Tim Hortons expects that digital odds of winning a coffee, hot beverage or baked goods will be better than the 1:9 odds at restaurants. The final odds of winning any of the digital prizes will ultimately be determined by the number of guests who play.
Anyone can sign up for the Tims Rewards loyalty program by downloading the app, creating an account and providing your email address.
