Winnipeg 
For the fifth successive year, Tim Hortons is bringing back the Orange Sprinkle Donut fundraising campaign in collaboration with its Canadian restaurant owners to aid Indigenous organizations.
CNW Group/Tim Hortons
Funds from this year’s campaign will be distributed to the Orange Shirt Society, the Gord Downie & Chanie Wenjack Fund, the Indian Residential School Survivors Society, Ulnooweg Education Centre, and, in Quebec, the New Pathways Foundation.
Since its creation in 2021 by Indigenous Tim Hortons restaurant owners, the initiative has raised more than $4.4 million.
Orange Shirt Day was first observed on Sept. 30 2013, when Phyllis Webstad told her story of her first day of residential school. She was six years old in 1973, excited to wear her new clothes and go to school for the first time, only to have her shiny new orange shirt ripped away and learn that she didn’t matter. Her organization, the Orange Shirt Society, and the Every Child Matters movement she created continue to raise awareness about Canada’s history of residential schools and honour the survivors and their families and the children who never returned home.
“Thanks to the generosity of our guests and the dedication of Tims restaurant owners across Canada, last year’s Orange Sprinkle Donut campaign raised over $800,000 — a powerful demonstration of how we can all come together to help make a difference,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
Orange Sprinkle Donuts will be available today at participating Tim Hortons restaurants.
